29 December 2014
DOYOUVESPA.COM: A New Home for Vespa Lovers
In almost 70 years of history and more than 18 million units sold throughout the five continents, Vespa has exceeded every limit, every language and cultural barrier. The iconic brand has united entire generations by strong universal values such as friendship, freedom, elegance, style, love and respect for others and for the environment. These values has shaped and brought together the “non-followers”, an original person who blazes his or her own trail, even when it goes in the opposite direction as everyone else.
In Indonesia, the union of Vespa Lovers is strong with life stories shared by the #CeritaVespa spirit in social media. Now, Indonesia can universally bond further with non-followers all over the world through DOYOUVESPA.COM, the official community hub where the global Vespa lovers can share their unique stories.
The DOYOUVESPA.COM space invites storytellers to unleash his or her creativity and bring their Vespa stories to life through the creation of posters and strips. These can be easily made with the graphic models, images, titles and quotes available online for users to use from the website.
Participating and having other members of the community to like and share your contents will earn you Vespa miles. When accumulated, these miles can be used to obtain badges, rewards and access to higher levels of visibility in the community. The best content will be taken from the community to other Vespa social areas to gain further notoriety and to be appreciated and shared even more by the Vespa population all over the world - leading to continuously new and original tales to share with other Vespa Lovers.
DOYOUVESPA.COM is a continuously evolving place where, in addition to encouraging participation with a game playing mechanism, will continue to grow over time with new features in order to provide visibility and unite Vespa riders from all over the world more and more.