1 December 2015

Piaggio Indonesia Wrap up 2015 with Mall-to-Mall Exhibition at Pondok Indah Mall

From the beginning of this year, Piaggio Indonesia has been going around the country to bring a glimpse of Piaggio Groups concept store in the form of mall-to-mall exhibition. From 9-15 November, the final 2015 exhibition was held in Pondok Indah Mall, Jakarta with an appearance by two additional brands: Moto Guzzi and Aprilia, which were introduced to the market less than a month earlier.

Piaggio Group Concept Store is "The Home of Piaggio Group Brand", a concept store dedicated to all lovers of Piaggio Group's two wheels and a window on the future of the Piaggio Group. As the first concept store ever was invented in Mantova and Milan, Italy. The Concept Store is dedicated for all of Piaggio's loyal customers, scooter lovers, and for those who loves stylish motorbikes endowed with Italian heritage.

What makes this last exhibition for 2015 even more exciting was that Piaggio Indonesia held the first "public test rides" where mall visitors and invited media friends got to experience riding Moto Guzzi bikes that are now available in the Indonesian market: Moto Guzzi California Touring SE, Moto Guzzi Audace, Moto Guzzi V7 II Racer and Moto Guzzi V7 II Stone.

"Piaggio Indonesia is here to bring the best of Italian scooters and motorbikes to the Indonesia market. In order to create a full, comprehensive and involving experience, we decided to add a test-rode session so the public can get their hands on our Moto Guzzi products, and the feedback that we received has been overwhelmingly positive," said Marco Noto La Diega, Managing Director of PT Piaggio Indonesia.

Throughout 2015, Piaggio Mall-to-mall exhibition has greeted its loyal customers in big cities of Indonesia, such as Bandung, Yogyakarta, Surabaya and Denpasar. During the exhibition, various activities have been conducted just to provide the best experience of all Piaggio Groups products. See you next year for a more exuberant riding experience of Italian style and heritage.

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