28 September 2015

Two Italian Fashion Icon in One Vespa 946 Emporio Armani

Heavy rain on a September night in Jakarta failed to prevent hundreds of VIP guests and media members from filling up Immigrant Dining to celebrate the arrival of Vespa 946 Emporio Armani in Indonesia. Vespa 946 Emporio Armani is the third and latest model of the uber-exclusive Vespa 946 series.

Emporio Armani has designed a special version of the Vespa 946 to mark the year 2015 – the 40th anniversary of the foundation of Giorgio Armani and the 130th birthday of the Piaggio Group. In keeping with Armani’s signature subdued colour palette, the designer has come up with a special combination of greys with subtle hints of green visible only under particular light conditions for the project.

The name ‘Vespa 946’ alludes to the year – 1946 – that the Vespa, which has become iconic and famous around the world, was first made. The design of the new Emporio Armani is a modern reinterpretation of the original Vespa style.

“The brand Vespa is already synonymous with the word style, but our collaboration with Armani in our latest Vespa 946 model elevated the meaning of style to a whole new level,” said Marco Noto La Diega, Managing Director of PT Piaggio Indonesia. "As a result, the unique and exclusive nature of this partnership is making Vespa 946 Emporio Armani as one of the most coveted Vespa models that Piaggio has ever designed.”

Whilst staring at Armani’s elegant touch, it’simpossible for the attendees to hide their adoration towards Vespa 946 Emporio Armani. Technology endowed with style, embodied in perfect harmony through Vespa 946’s brown-leather finishes, luxury accessories, electronic riding controls (which is also compatible with the latest Internet devices). There is no single drop of lie when we said that Vespa 946 Emporio Armani is one of the most loved Vespa!

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